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The product

AI sales training: practice your calls before the real thing.

Clozing is an AI-powered sales training platform. Sales reps call a simulated customer, speak out loud, then review a scored call report featuring their exact words and three tips. Sales managers track team progress.

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Choose your practice session

Example
Portrait of Thomas MartinThomas MartinCustomer in a hurry · AI customer
Context

This customer is very busy. They want to get straight to the point and don’t have much time.

« Get to the point—I don’t have much time. »

How it works

  1. 01

    Choose a situation

    A prospect in a hurry, a price objection, a customer who stops returning calls, voicemail. The library includes 24 scenarios across six industries. You can create your own.

  2. 02

    Make the call

    The simulated customer picks up. You speak into the microphone; they respond, raise objections, and keep some information to themselves.

  3. 03

    Review and replay

    The call report quotes your words and suggests better alternatives. Take away one tip and make the call again.

What happens in a practice session?

Read the customer profile: their role, the context, and what you already know about them. Some facts are kept hidden, just like in real life. Your questions are what bring them to light. The call lasts a few minutes, and the call report is ready when it ends.

The customer reacts to what you say. A customer in a hurry cuts off an overly long pitch. A wary customer wants proof. For details, see call simulations.

What's in the call report?

A score out of 100 calculated using a criteria-based scorecard (general, SPIN, BANT, or MEDDIC), the moments when you lost points with the exact phrase, and three tips. The score does not predict a sale. It helps you decide what to work on. See the call report.

A sales professional practices a call, wearing a headset in a bright office.

Can it be tailored to our offering?

Yes. Describe your offering and add your documents, and the assistant will suggest five simulated customers for you to review before activating them. See guided setup and scenarios.

What about sales managers?

Team dashboard, comments on specific moments, assignments with due dates, AI coach, certificates, and CSV export. All included starting with the Pro plan. See the sales manager view and pricing.

FAQ

Does the software call real prospects?
No. The customer is simulated by AI, and the call is for practice only. It's not an automated prospecting tool.
Can we get started without creating our own scenarios?
Yes. The library of 24 scenarios lets you get started the same day. Customize them later at your own pace.
How is this different from a tool that analyzes real calls?
A call analysis tool listens to your real calls after the fact. Clozing lets you practice beforehand: mistakes happen with a fictional customer, not a prospect.
What do you need to practice?
A recent browser, an internet connection, and a microphone. The browser will ask for microphone access the first time you make a call.

Explore more

Call simulationsA voice-based sales role-play: AI plays a rushed, skeptical, or inactive customer, you respond out loud, then replay the call.Call reportAfter every simulated call: a score out of 100, detailed criteria, quotes from your phrases verified against the transcript, and three tips for the next call.Sales Manager ViewTeam dashboard, comments on specific moments, assignments with due dates, and certificates: sales rep progress tracking, starting with the Pro plan.Scenarios24 call scenarios across six industries, eight call types, and eleven customer moods. Copy them, customize them, or create your own from your documents.Practical guidesSix guides to help you handle calls more effectively: prospecting scripts, SPIN, BANT, and MEDDIC methods, price objections, and re-engaging inactive customers.PricingMinutes are shared across your organization.

Practice your next call before you pick up.

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AI Sales Training | Clozing