Sales call simulator
Train your sales reps on the phone with AI.
Clozing is a voice AI sales call simulator. The sales rep speaks with a simulated customer, then receives a score out of 100, phrases to revisit, and three tips.
14-day trial. No credit card required.

Phone call simulation
I only have two minutes.
82 / 100
You said« We cost less. »
Try this« What matters most to you? »
They train their teams with Clozing.
How can you practice a sales call with AI?
Choose a situation: a prospect in a hurry, a price objection, a customer who has gone quiet, or voicemail. The AI answers and plays the customer. Speak out loud, and it responds to what you say.
- Customer in a hurry
- Frustrated customer
- Skeptical customer
- Inactive customer
- Objections
- Voicemail
Choose your practice session
ExampleThis customer is very busy. They want to get straight to the point and don’t have much time.
« Get to the point—I don’t have much time. »
What does the sales rep receive after the call?
A score out of 100, the exact phrases to revisit with better wording, and three tips for the next call. Each quote is located in the transcript.
Your call report
ExampleOverall score
82 / 100
Breakdown by criterion
Conversation excerpts
You said« We cost less. »
Try this« What matters most to you? »
3 tips to help you improve
- 1Ask an open-ended question.
- 2Rephrase the objection.
- 3Confirm the next step.
How can a manager track their team’s progress?
They can see the average score, the criteria where the team loses points, and recurring mistakes. They can comment on a section, assign the next exercise, and track whether it’s completed. Available with the Pro plan.
Team progress
Example| Sales rep | Average score | Trend |
|---|---|---|
| 82 / 100 | +12 | |
| 76 / 100 | +6 | |
| 88 / 100 | +8 |
How much does practice cost?
€29 to €99 excl. VAT per sales rep per month, with practice minutes included. 14-day free trial, no credit card required.
Compare plansStarting at
€29
Per sales rep, per month, excl. VAT.
14-day trial. No credit card required.
Frequently asked questions
- What is Clozing?
- Clozing is an AI voice sales call simulator. A simulated customer answers the call, the sales rep practices out loud, then receives a scored call report with quotes and tips. No real prospects are called.
- How does a practice session work?
- The sales rep chooses a situation or lets one be selected at random, then reads the customer profile. They then speak with the simulated customer through a microphone for a few minutes. The call report is ready as soon as the call ends.
- How is it different from role-playing with colleagues?
- A colleague knows your offer and goes easy on their partner. The simulated customer doesn’t know you, keeps their objections to themselves, and replays the same scene as many times as needed. Every call is scored using the same scorecard. It doesn’t replace a debrief with a manager.
- Who is this tool for?
- For B2B sales teams that sell over the phone: prospecting, booking meetings, follow-ups, and onboarding new sales reps. Managers and sales directors track the team’s progress.
- How much does practice cost?
- From €29 to €99 excl. VAT per sales rep per month, depending on the plan, with practice minutes included. The free trial lasts 14 days, with no credit card required.
- What languages does the tool support?
- The customer speaks the language selected for your organization, and the call report is written in that language. The website is available in 15 languages; the app and practice sessions work in 99 languages.
- What happens to the data? Is it GDPR-compliant?
- The application and database are hosted in the European Union. The application does not retain audio files. Transcripts are deleted after 180 days by default. A data processing agreement (DPA) is available online, and AI use is disclosed before each call.
- Can a manager assign exercises?
- Yes, with the Pro plan. They choose a scenario or call type, set a due date, and track who completed the exercise. They can also comment on a specific section of a call.
Practice your next call before you pick up.
No credit card required.