Closers and setters: Practice your sales calls before making them for real.

Yesterday, he filled out a form for a six-month program. He asks the price before discussing his situation.

The customer says, “First, how much does it cost?” Here’s one possible response.

“I’ll tell you. First, to see if it’s a good fit: what prompted you to fill out the form now?”

The ones your team hears every week. The simulated customer raises them at the right moment, based on their mood and what you say.

• “How much does it cost?” before even discussing their situation.
• “I need to talk it over with my spouse.”
• “It’s too expensive. I don’t have the money right now.”
• “I’ll think about it.”
• “Something came up” after missing an appointment.

Three common situations, each with a specific goal.

• Qualify a prospect who filled out a form after watching a video. Goal: book a call with the closer, or be upfront that the offer isn’t a good fit.
• Run a closing call with a prospect who is self-employed and undecided. Goal: have her describe the gap between her current situation and her goal before presenting the price.
• Follow up with a business owner who was going to discuss it with her husband. Goal: understand what’s holding her back and suggest a brief call with all three.

The Clozing library includes 5 scenarios for this industry and a “Closing: Selling Coaching and Training Programs” scorecard. Replace the fictional offer with your own: the actual content, duration, price, and payment terms. The scorecard penalizes false urgency and continuing to push after a refusal.

See how scenarios work.

• Setter: prospect who submitted the form
• Closing call with an undecided prospect
• Follow-up: “I need to talk it over with my husband”
• “It’s too expensive. I don’t have the money right now.”
• Prospect who missed their appointment

The free trial lasts 7 days, with no credit card required. The first guided call takes four minutes, and the call report is ready right afterward.

Each call report gives a score, phrases to change, and a phrase to use instead. The sales manager tracks everyone’s progress. See the call report and pricing.

Describe your offer as it really is. The tool doesn’t invent customer results or replace your sales method. The simulated prospect and their figures are fictional.

The call report is a learning aid that reads the call transcript. It doesn’t guarantee any results on your real calls.